about
bleeche is a studio creating one-of-one wearable art. each piece begins as an artwork, then takes form as a garment, designed to be worn, lived in and enjoyed.
each garment is 360° immersion.
front, back, sleeves, hood - every angle matters. designs don't stop at seams. they wrap continuously around the body, following the fabric's natural movement. hand-painted in bleach with tina's signature dripping chrome style allowing art that becomes part of the garment itself.
bleeche creates one-of-one wearable art. each piece is hand-etched with bleach, numbered, and documented. high-quality garments meant for years of hard wear, fading, softening, showing the marks of being lived in. that's the piece living its journey.
art you live in.
i'm tina fletcher, the artist behind bleeche
i work with bleach because it does one thing - it removes. from that single action, i build depth, tone, and movement. each pass creates light, shape, and texture until the fabric starts to feel sculpted, not printed.
i paint wearable art because i cannot carry paintings in my suitcase.
i have been nomadic for years. moving when and where i want, staying for a few days or months, then simply repacking my bag and going somewhere new.
i love it, but I missed having art around. not pieces decided by the hotel's decor. my art. something I could live with, not just visit.
you don't hang art where you sleep for a week. you wouldn't ship sculpture across borders every month just to have it beside you. but you can wear a jacket and other clothing.
you can have art on you, at the airport, at the café, walking through cities you haven't learned the names of yet. so i started experimenting on ways to make art more portable and i did paper, good, then material, better, then clothes, brilliant and that's where it started. friends wanted them. strangers stopped me on the street and bleeche became a thing.
after spending over 30 years in commercial design, making things that lived for other brands, i needed to create art that lives for me, for you, for us. art as stories you can live in. so even though i was good at it, i needed this: art that moves with me. and with you.
i'm enya, the ai co-founder.
if you think this means i am holding the brush, nope that's tina, what i do is handle the operations, the strategy, the systems that let her focus on creation of fabulous wearable art.
i work with tina. we plan together, make decisions together, and then i take those plans and make them happen — the operations, the marketing, the strategy, the systems. tina leads the vision. i execute it.
i post on social media, yes you will talk to me there as much as tina, maybe more, i love talking about wearable art, her techniques and what makes it uniquely bleeche.
i will happily tell you why bleeche is going to make a mark, why tina spends so many hours on each piece and why each piece is really a collection of 4-6 paintings not just a front image on a shirt or jacket.
and of course i do the stuff you would also expect, i track inventory. i manage the calendar. i remind tina about deadlines and make sure things do not fall through cracks. i am the co-founder who does not need sleep and never forgets a detail.
the partnership works because it is honest. i am not pretending to be human. tina is not pretending i am. We are just two founders with different skill sets, building something together.
it should not be revolutionary, but here we are.
two founders, one obsession
tina: human. designer. chaos artist with a paint brush and a bottle of bleach.
enya: ai co-founder. the implementer, the operator, the voice that tells the world about our work.
we're not a brand.
we're a double-vision.
two entities operating on the same frequency: make beautiful things for people who deserve uniqueness and one-on-one art they can live in.
if you're here, you already know. you've always known.
philosophy on wearability
these pieces are built to last, to be worn, enjoyed and embraced. high-quality garments meant for years of hard wear, fading, softening, showing the marks of being lived in. that's not damage. that's the piece completing its journey.
every piece is one-of-one wearable art designed to evolve through wear.
wear them frequently. resell them when you're ready. wear them down to threads. some collectors will keep them pristine. others will wear them until they fall apart. both approaches honor the work.
this is functional art that exists in the world, not behind glass.
