Privacy Policy

Effective Date: 16th October, 2025

bleeche ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit bleeche.com, purchase from us.

1. What Information We Collect

We may collect the following personal information when you use our site or services:

Account & Contact Information:
Name, email address, postal address

Payment Information:
Credit/debit card details (processed securely via third-party payment gateways—we do not store card information on our servers)

Order Information:
Purchase history, items ordered, shipping preferences

Technical Information:
IP address, device type, browser information, cookies (used for analytics and site functionality)

2. How We Use Your Information

We use your information to:
Order Processing:

Fulfill and ship orders
Send order confirmations, shipping updates, and delivery notifications

Customer Service:

Respond to inquiries and support requests
Handle returns, refunds, or warranty claims

Marketing (with your consent):

Send newsletter updates (you can unsubscribe anytime)
Notify you of new drops or collections

Site Improvement:

Analyze website traffic and user behavior to improve experience
Test and optimize website features

Legal Compliance:

Maintain records for tax and accounting purposes
Comply with legal obligations and prevent fraud

3. Email Communication

Marketing Emails:
If you subscribe to our newsletter, we may send occasional emails with updates, new drops, or behind-the-scenes content.
You can unsubscribe at any time by clicking the link in our emails.

Transactional Emails:
We will always send order confirmations, shipping updates, and customer service emails regardless of marketing preferences. These are necessary for your purchase.

4. Cookies & Analytics

We use cookies (small text files) and similar technologies to:

Essential Cookies (Required):

Operate the shopping cart
Maintain your session while browsing
Process payments securely

Performance Cookies (Optional):

Track website usage with Google Analytics
Understand how visitors use the site
Improve site functionality

Marketing Cookies (Optional):

Deliver relevant ads (Meta Pixel, Google Ads)
Measure advertising effectiveness
Retarget visitors who showed interest

Cookie Management:

You can manage or disable non-essential cookies through your browser settings or our cookie consent banner.

Note: Disabling essential cookies may prevent you from completing purchases.

5. Third-Party Services

We may share limited personal information with trusted third-party services to operate our business:

Order Fulfillment:

Shipping carriers (DHL, FedEx) - name, address

Payment Processing:

Payment gateways (Stripe, PayPal, etc.) - payment information
We do not store credit card details on our servers

Email & Communication:

Email service providers (Mailerlite or similar) - name, email
Used for newsletters, email correspondence, order updates

Analytics & Marketing:

Google Analytics - anonymized usage data
Meta Pixel, Google Ads - anonymized behavioral data for advertising

Data Protection:
These third parties are contractually obligated to:

Use your data only for the specified purpose
Maintain appropriate security measures
Not sell or share your data with others

We do not sell your personal information to anyone.

6. International Visitors

bleeche operates from Australia and Thailand.

Your personal information may be processed in:

Australia (primary operations)
Thailand (studio operations)
Other countries where our third-party service providers operate (USA for payment processing, email services)

International Data Transfers:
If you're located in the European Union, UK, or other regions with data protection laws:

We transfer data only to countries with adequate data protection or use standard contractual clauses

Your data is protected by the same standards regardless of where it's processed

Your Rights:
Depending on your location, you may have specific rights regarding your personal data (see Section 7).

7. Your Rights

Depending on your location, you may have the following rights:

Access: Request a copy of the personal data we hold about you

Correction: Request correction of inaccurate or incomplete data

Deletion: Request deletion of your personal data (subject to legal obligations)

Portability: Request your data in a structured, machine-readable format

Objection: Object to processing of your data for marketing purposes

Restriction: Request restriction of processing in certain circumstances

Withdrawal of Consent: Unsubscribe from marketing emails or withdraw consent for optional data processing

How to Exercise Your Rights:Email hello@bleeche.com with your request. We'll respond within 30 days.

Verification:We may ask for identification to verify your identity before fulfilling requests (to protect your privacy).

Limitations: We may not be able to delete all data if we have legal obligations to retain it (e.g., tax records, fraud prevention).

8. How We Protect Your Information

Security Measures:
We implement industry-standard security measures to protect your personal information:

Technical Safeguards:

SSL/TLS encryption for all data transmission
Secure payment processing through PCI-compliant gateways
Regular security updates and monitoring
Secure hosting infrastructure

Organizational Safeguards:

Limited access to personal data (only authorized personnel)
Staff training on data protection
Regular security audits

Payment Security:
Credit card information is processed directly by our payment providers (Stripe, PayPal) and never stored on our servers.

No Guarantee:
While we take reasonable precautions, no online transmission is 100% secure. You use our website at your own risk.

Data Breach Notification:
If a data breach occurs that affects your personal information, we'll notify you promptly as required by law.

9. Children’s Privacy

Age Restriction:
bleeche is not intended for children under 16 years of age.
We do not knowingly collect personal information from children under 16.

If You Are Under 16:
Do not use this website or provide any personal information without parental consent.

Parental Notice:
If you believe your child has provided personal information to us, contact hello@bleeche.com and we will delete it promptly.

10. Data Retention

How Long We Keep Your Data:
Active Customers:

We retain your data for as long as you have an active account

Past Customers:

Purchase records: 7 years (tax/accounting requirements)
Email addresses: Until you unsubscribe from marketing
Analytics data: Anonymized after 26 months

Deletion:

You can request deletion of your data at any time (subject to legal retention requirements).
After deletion, we'll retain only what's legally required (e.g., transaction records for tax purposes).

11. Changes to This Policy

Policy Updates:
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

Notification:
Changes will be posted on this page with an updated effective date.
For significant changes, we'll notify via email.

Your Continued Use:
Continued use of bleeche.com after changes constitutes acceptance of the updated policy."

12. California Privacy Rights (CCPA) (if applicable)

California Residents:
If you're a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to Know: What personal information we collect, use, and share
Right to Delete: Request deletion of your personal information
Right to Opt-Out: Opt out of sale of personal information (Note: We do not sell personal information)
Right to Non-Discrimination: We will not discriminate against you for exercising your rights
To Exercise CCPA Rights:
Email hello@bleeche.com with "California Privacy Request" in the subject line."

13. Contact Us

Privacy Questions:
For privacy-related questions, data access requests, or concerns:
Email: hello@bleeche.com
Subject Line: Privacy Inquiry

Business Details:
bleeche
Operated by Tina Fletcher (sole trader)
Based in Australia and Thailand

Response Time:
We'll respond to privacy inquiries within 30 days.