the process
The design wraps the entire body. Front, back, sleeves, hood. Every surface is part of the composition. When you wear it, you're not just wearing art. You're inside it.
each garment is 360° immersion.
The design wraps the entire body. Front, back, sleeves, hood. Every surface is part of the composition. When you wear it, you're not just wearing art. You're inside it.
hand-etched chrome
Everything starts as a drawing. Sometimes digital, sometimes on paper.
I map it onto the fabric, working out how it will wrap, fold, and move.
Then I use gel bleach like a paintbrush, building up tones, softening edges, and adding depth until the design feels right.
There’s timing, heat, and instinct involved; every fabric reacts a little differently. That’s part of the work.
When it’s done, I rinse, neutralise, and finish it.
It’s photographed, numbered, and packed with its story, certificate, and care card.
That’s it. From sketch to finished piece - made by hand, one-of-one - start to finish.
art you live in.
phase one
drawing the story and piece placement.
It starts as a sketch — paper or tablet — mapping how the story will move around the body.
Once the concept feels alive, I match it to the right garment and refine for fit, flow, and composition.
Heavy-weight cotton. Quality blanks selected before etching begins. The fabric has to hold the etch, support the layers, and carry the chrome. If it doesn't meet the standard, I don't use it.
These pieces are made to be worn for years, not seasons.
piece selection
built to last
phase two
etching the fabric, layering the movement.
After seeing the piece flat, on our mannequin or model it is ready to paint. Now the bleach comes out and the first layer is added, then slowly layer by layer the texture, depth and movement starts evolving from the piece.
phase three
neutralizing & refinements
Each piece is neutralized to stop the bleach reaction and lock the design permanently into the fabric.
Then comes refinement: adjusting tones, adding final depth, ensuring the chrome effect reads right from every angle. The fabric is washed, ironed, and inspected. If something doesn't feel right, I adjust it. This is the last chance to get it perfect make it right.
phase four
Naming, certificates, story and provenance.
Each piece gets a name. A number. A story.
BLE-001, BLE-002, BLE-003... every piece is documented, photographed, and archived. You receive a certificate of authenticity with the piece number, creation date, and archival record. When it's sold, the design is retired. It's never remade. That specific composition, that exact placement. Gone. The story lives on in the archive. But the piece? It only exists once.
this is bleeche.
hand-etched. 3-5 days of work. one-of-one. archived forever.
more than clothing, it's wearable art. provenanced. certified. permanent.